For Licensed Insurance Professionals
The Beneficiary Liquidity Plan.
An Easy Conversation. Real Commission.
The BLP is a guaranteed issue, single premium whole life product that solves a problem your clients already have — and don't know how to fix. If you're licensed to sell life insurance, this is worth 10 minutes of your time.
Schedule a 30-Minute Call with Greg512.524.7671 · gstevens@genesiscollegestrategies.com
Important: The Beneficiary Liquidity Plan is issued by Homesteaders Life Company and is available for referral or sale by licensed insurance professionals only. This page is intended solely for licensed agents and advisors. If you are not currently licensed to sell life insurance, please visit our general partner page instead.
The Problem It Solves
Your clients' families are scrambling when it matters most.
When someone dies, the estate doesn't settle overnight. Traditional life insurance claims can take weeks or months to process. Meanwhile, the family is responsible for mortgage payments, medical bills, attorney fees, court costs, and other estate closing expenses — right now, with whatever cash they have on hand. The Beneficiary Liquidity Plan closes that gap.
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What the BLP Is
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What It Covers The BLP is designed to give the beneficiary immediate funds to cover estate closing costs while waiting for other assets and insurance proceeds to settle. Common uses include:
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Who This Is For
Licensed professionals who want an easy add-on conversation.
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P&C Insurance Agents You have clients who need life insurance but you don't always write it. The BLP is guaranteed issue — no underwriting friction — making it one of the easiest life product conversations you can have. |
Mortgage & Loan Professionals If you're also licensed for life insurance, the BLP is a natural conversation with homebuying clients — especially those who are older or in estate planning mode. |
Financial Advisors & Planners Estate liquidity is a gap in most financial plans. The BLP is a simple, single-premium solution that complements what you're already doing for clients approaching or in retirement. |
Getting Started
One call. That's all it takes.
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1 We talk 30-minute call with Greg. We walk through the product, commissions, and how to position it with your clients. |
2 Get contracted Paperless contracting through our IMO. Fast and straightforward — most agents are set up same day. |
3 Start referring Identify clients who fit the profile, have the conversation, and earn commission on every placed policy. |
Ready to add the BLP to your practice?
Schedule a 30-minute call with Greg. We'll walk through the product, commissions, and contracting — no pressure, just a straight conversation.
Schedule a 30-Minute CallCall or text Greg directly: 512.524.7671 · gstevens@genesiscollegestrategies.com
The Beneficiary Liquidity Plan® is issued by Homesteaders Life Company, West Des Moines, Iowa. AM Best rating A- (Excellent), effective May 2025. Products are subject to state availability and are intended solely for licensed insurance professionals. Greg Stevens is a licensed insurance professional in Texas and other states. This page is not intended for consumers.
